Atrios:
I guess I’m having a hard time with one because usually when the Republicans bring on the stupid it can at least be roughly grafted onto one of their pre-existing narratives about Democrats. But in the world of that mythical heartland, every manly man is an amateur mechanic and forever tinkers with his roadster and, yes, does things like change oil and check tires and keep them properly inflated.
Benen:
As the Obama campaign kicks off “energy week” with a new contrast ad and a policy speech in Michigan, Time’s Mark Halperin reports, “McCain supporters in Michigan will distribute tire gauges at Obama’s energy speech in Lansing. The RNC will also deliver gauges reading ‘Obama’s energy plan’ to Washington newsrooms.”
As of this morning, it looks like far-right blogs have received their copies of the Republican script, too. RedState.org’s Erick Erickson is on message: “Inflating your tires and getting a regular tune-up sounds more like Obama’s plan for ego maintenance than it does for helping American families.” Ed Morrissey added, “…Obama refers to ‘big oil’ and the need to reduce our use of oil by 35% over the next twenty years. How do we get there? Keep inflating those tires, folks.”
We are, quite obviously, in the midst of a very aggressive roll-out here. John McCain criticized the notion of well-inflated tires on Friday, and Newt Gingrich described Obama’s remarks as “loony toons” during a Fox News interview. Yesterday morning on ABC, McCain said, “It seems to me the only thing [Obama] wants us to do is inflate tires” to improve gas mileage.
The concept is simple: the McCain campaign knows that it will never get the GOP base excited about their candidate because they hate him. Thus, the only way to inspire Winger Nation to flock to the polls in November is to conduct a Three-Month Hate against Obama by portraying him as a pansy.
How do the tires fit in, you ask? I outlined it thusly on Friday:
The GOP’s echo chamber:
“Hey Beavis, Obama wants you to, like, fill up your tires,
huh-huh, huh-huh.”
“Fill up my tires? That’s, like, the gayest thing I’ve ever
heard Heh-heh-heh-heh, yeah! TIRE!! TIRE!!!”
Although recommending that people inflate their tires makes sense, it also sounds sorta… wimpy. As if President Hussein Obama X is already a-warmin’ us up to surrender to the Ay-Rabs by a-tellin’ us to git used to them high gas prices. “Oh, there ain’t nothin’ we can do ’bout them Ay-Rabs a-chargin’ us our first-born child fer gas,” Hussein X seems ta be a-sayin’. “Best bend over and take it up the poopshaft git used t’it by a-fillin’ up them tires!” And what would McCain do about gas prices, by contrast? Why, he’d do the manly, All-American thing: he’d drill for more oil (them drills sure do look, er, penis-y, after all) and invade another Islamic country to show them li’l peckers that Uncle Sam is bossa this here town.
And it’s working. Just last month, the wingnut bloggers were whining about how poorly the McCain campaign was being run. Now even Michelle Malkin is getting excited about voting for him, simply because he’s decided to play the Spite Card that worked so well for Nixon back in ’68.
As I’ve said before: spite works, and good liberals need to stop pretending that we can get people to vote for our candidate merely by smiling and presenting them with the facts.
Gavin adds: The Spite Caucus was formed during the Goldwater campaign of 1963-’64, when the crankish right-wing conspiracy thinking of characters such as Robert Welch, the wealthy founder of the John Birch Society, was grafted onto ‘conservatism,’ the formerly conservative kind of politics that conservative people espoused.
Via Richard Hofstadter’s indispensable book, here’s how Richard Rovere of The New Yorker described the Goldwater people who were swept up in the candidate’s barnstorming, ground-level campaign and took over the Republican party at the 1964 National Convention. They were mostly young and affluent, and…
…smartly dressed, well organized, and well spoken. And they were as hard as nails. The spirit of compromise and accommodation was wholly alien to them. They did not come to San Francisco merely to nominate their man and then rally his former opponents behind him; they came for a total ideological victory and the total destruction of their critics. […] They wished to punish as well as to prevail.
Our own Generation of Malkins is eerily similar, if individually less presentable and well-spoken than the typical Goldwater delegate. It’s rarely about policy for them, but about ideological purity, ceaseless argument and contention, and imposing punishment on their foes.
Like the Goldwater campaign (which went down in a cackling blaze in the national election, giving Johnson the presidency), it’s not even about winning, per se, but about shoving it in your face, whatever the ultimate result. Victory is their constant ideal and the eternal object of striving, but winning often means that the argument has to stop — and the argument must never stop.
The Spite Caucus would be back for Nixon in ’68 (and ’72), and by the Reagan campaign in ’79-’80, it would be comfortably at the mainstream of the Republican Party. Today, if these people were for some reason to leave the party, the GOP would be a hollow, floppy elephant skin lying in a sad-eyed heap. They are its very bones and muscles.